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Google Articles
This article covers the top 4 things you should know once your ads are set up and activated: how you can see your ad, pay for your AdWords advertising, control your costs and organize your account.
Category: Google Articles = by: Laura - The Google AdWords Team
Keywords are the search terms (words or phrases) which trigger your ad, and they are critical to the success of your AdWords advertising.
Category: Google Articles = by: Laura - The Google AdWords Team
Your customers choose to go to your website over your competitors' based only on what they see in your ads.
Category: Google Articles = by: Laura - The Google AdWords Team
Did you know that in addition to showing your AdWords ad on Google search, you can also show it on websites that your customers visit?
Category: Google Articles = by: Laura - The Google AdWords Team
With Google AdWords, it's all about results, and the best way to ensure you are getting value for your advertising spend is to monitor your account performance.
Category: Google Articles = by: Laura - The Google AdWords Team
Here's a quick list of actions for you to follow every time you log in to your account. This will help you to get a great understanding of how your account is performing and whether you're meeting your business goals.
Category: Google Articles = by: Laura - The Google AdWords Team
